September 5, 2018
“The whole story is about you. You are the main character.” – don Miguel Ruiz
Welcome to our second installment of “How Can I #StandWithSeniors?,” a three-part blog series giving you tips on how you can help amplify the We Stand With Seniors… Will You? nonpartisan educational campaign messaging, utilizing the toolkit.
Part 2: Making it Personal
Now that we’ve discussed how you can use social media to spread the word, let’s dive into why We Stand With Seniors… Will You? started and how your personal stories can impact change.
Why We #StandWithSeniors
California seniors face high rates of poverty and lack adequate healthcare, as well as other accommodations necessary for aging safely and independently. If California’s lawmakers and the next governor do not act now, the crisis will only get worse, especially when considering our senior population will nearly double in the next 12 years.
That’s why West Health and The SCAN Foundation, two nonprofits devoted to improving health outcomes for seniors in California, launched the nonpartisan, public awareness and education campaign We Stand With Seniors… Will You? to raise awareness of these issues and educate state leaders about the need for a statewide, master plan for aging.
Why We Need Your Voice
Storytelling has the power to spark emotion and relate a firsthand experience to a larger issue. By sharing why YOU #StandWithSeniors, policymakers and California’s next governor can better understand the “who, what and why” behind this campaign.
With you in our corner, We Stand With Seniors can ensure California’s next governor implements a master plan for aging so our older adults, families and caregivers receive the health and supportive services they need and deserve.
Here are a couple tips, found within our campaign toolkit, to help you share your story –
- Email your story to info@WeStandWithSeniors.org. We will work with you to share your story in whatever way you feel comfortable to raise awareness and influence change.
- Use social media, phone calls or attend town halls to share your story with your legislator and the gubernatorial candidates. Always remember, personal connections to an issue are what people remember.
- Sign up to #StandWithSeniors at WeStandWithSeniors.org. By joining the campaign, you can stay up-to-date on what the campaign is accomplishing and how your stories help influence needed change!
Thank you for your support. Don’t forget to come back next week for our third installment of “How Can I #StandWithSeniors?”