Part 1: How Can I #StandWithSeniors?

August 22, 2018

Part 1: How Can I #StandWithSeniors?

“Energy and persistence conquer all things.” – Benjamin Franklin

Welcome to our first installment of “How Can I #StandWithSeniors?,” a three-part blog series giving you tips on how you can help amplify and elevate the We Stand With Seniors… Will You? nonpartisan educational campaign messaging, utilizing the toolkit.

Part 1: Use Social Media and Personal Connections to Spread the Word

Using the power of social media and your personal connections to spread the word is simple! Bring up the We Stand With Seniors campaign within your daily conversations or write a quick post on social media to grab the attention of your followers.

The key to making an impression on policymakers and gubernatorial candidates is to be persistent. Continuing to “beat the drum” about the We Stand With Seniors campaign will increase its effectiveness and ensure older adults’ needs and a master plan for aging are top priorities at the highest levels of decision-making in California.

Here are five quick tips:

  • Call, email, tweet, post! The toolkit contains contact information for Lt. Gov. Gavin Newsom and John H. Cox. Use Facebook and Twitter to host robust conversations – lively comment threads are bound to capture attention.
  • Visit to download all promotional materials, social media assets, the official campaign logo and our toolkit.
  • Add downloadable materials from our website (logo, videos, graphics) to your posts to support the message and draw people in. Highlighting the startling statistics on aging will validate the information and may invite new questions, which fuels discussion and gives the campaign even more momentum.
  • Email to obtain hard-copy promotional materials like fact sheets, buttons and pledge cards.
  • Once you start, keep reminding those in your network to share and spread the word about the We Stand With Seniors campaign – as Election Day, Tuesday, November 6, will be here soon!

Thank you for your support. Don’t forget to come back next week for our second installment of “How Can I #StandWithSeniors?”

Categories: Blog